Stewecinema
Through the Stewecinema personal branding project, I explored the concept of phygital design. The primary objective was to highlight the distinctive blend of digital and VHS elements characteristic of Stewe’s work and make it a central feature of the brand. To achieve this, I developed an engaging user experience where the tangible business card, equipped with a QR code, acted as a bridge to the digital portfolio.
Additionally, the project involved a comprehensive overhaul of the logo, with a strong emphasis on typography.
